During February’s Super Bowl, sports buffs — approximately 97 million, according to news reports — witnessed not just a great game but also a great story. The New York Giants were the underdogs, while the New England Patriots were favored to win. The underdogs won! The story, essentially of the underdogs winning, connected and resonated with millions of viewers and supporters. The game had drama, tension, conflict, beginning, middle and end. In sum, all the ingredients of a great story!

ELEMENTS OF A GOOD STORY

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