Credit: jozefmicic / AdobeStock Identifying and Articulating Your Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
September 09, 2024 at 12:21 PM
7 minute read
Law Firm Management
What You Need to Know
- The fact that the number of lawyers nationwide has increased by 30% since 2000 serves as a reminder of the importance of individuality.
- Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way.
- Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Why should a client hire and trust you? Why should an awards committee name you a "best of" or "leading" or "top" practitioner? Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
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