According to a report published in April by the legal management software company Clio, over one-third of potential clients start their attorney search online, but experts say many firms still don’t employ an effective marketing strategy or spend the time learning how.

Brendan Chard, founder and CEO of the law firm website design company The Modern Firm, said that educating law firms on how to market themselves effectively online remains an uphill battle. He said many firms don’t know their clientele, and it results in failed marketing efforts.