The FTC recently released updated guidelines for companies that use social media influencers.
Issuing guidelines is a step the agency typically takes before unleashing a wave of enforcement actions in an industry.
The FTC has been relatively quiet in this arena previously, resolving about two dozen investigations since 2011.
The Federal Trade Commission recently issued new regulatory-compliance guidelines for the social media influencer market, a step it typically takes to put an industry on notice before it substantially ramps up enforcement actions.
The FTC’s increased attention to the sector comes as it grows explosively. A report this year from Data Bridge Market Research projects the market will grow from $7.4 billion in 2021 to $70.0 billion by 2029.
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