Affirmative action is over, but equity efforts are far from defeated. While the Supreme Court's ruling was heavily predicted and there is no roadmap for what follows, we have never had a roadmap to guide organizational efforts around diversity, equity and inclusion. What we do have is enough knowledge from preceding events to know that enrollment of historically excluded students drastically drops when race is no longer considered as a component of the college admissions process. This played out in California and Michigan respectively after state referendums and ballot initiatives in 1996 and 2006. We also have enough knowledge and data around the DEI market to know that organizational commitment waxes and wanes based on changing economic and political climates. But most importantly, we have learned that diversity is and will remain a positive differentiator. The research and benefits harnessed over the past decades will not disappear with one court ruling.