On June 6, Gov. Ron DeSantis signed the Digital Bill of Rights into law, making Florida the 10th state with a data privacy law in the U.S.

The Florida law, which will go into effect on July 1, 2024, positions itself as an outlier among other state data privacy regulations. Data privacy professionals say some companies might be caught by surprise by the bill’s very targeted definition of controllers, an expanded list of data breach reporting requirements and an unprecedented scope of compliance regarding sensitive data.