Attorney advertising not only helps plaintiff lawyers to recruit new clients, but ads also have a powerful influence on potential jurors, according to the Defense Research Institute Florida, which cites Texas, California, New York and Georgia as the states with the highest expenditures on legal service advertising in the past five years.
April 18, 2023 at 03:23 PM
6 minute read
The original version of this story was published on New Jersey Law Journal
Why do personal injury lawyers advertise on television and billboards? Maybe because it helps them find clients amid heavy competition, or to inform the public about their rights, or even to build a lawyer’s name recognition.
But does lawyer advertising lead to bigger recoveries for plaintiffs?
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A billboard advertisement for Massey Law, a personal injury law firm, in Athens, GA, on February 6, 2023. The text reads ‘Accidents Happen’, next to a headshot of attorney Ross Massey. Photo: Alex Anteau/ALM
Robert Tyson. Courtesy photo
