This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

It’s still relatively early in 2023, and already significant innovations are being implemented. Since November 2022, when ChatGPT became available for free public testing, the ChatGPT chatbot has caused quite a commotion. ChatGPT, an acronym for “Generative Pre-trained Transformer,” is a chatbot designed to sound as human-like as feasible. It generates real-time responses on a wide variety of topics based on vast quantities of written data. Responses to customer requests, virtual assistants, chatbots, and content generation are the most apparent applications. However, ChatGPT is capable of so much more.

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