After Morgan & Morgan issued a memo outlining the firm’s plans to push back on insurer-side lawyers, several legal community observers are questioning whether the approach will be practical and even appropriate in the courtroom.

“Morgan & Morgan has put a target on their back, because by saying what they said in the memo, every judge who they now appear in front of is going to look and is going to carefully scrutinize whatever they are doing,” said Bob Jarvis, a Nova Southeastern University College of Law professor.