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The Shift: The Work Considered Worth “Fleeing to Quality” For Is Shrinking

While the phrase “flight to quality” unfairly suggests providers outside the Am Law 50 or 100 aren’t top notch, the willingness to seek out the counsel and the pay the rates of those high-end law firms was in full effect during the pandemic. Companies had more issues that warranted a price-insensitive approach to legal advice and they wanted the best brands to help guide them on these unprecedented, existential crises.