This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

Everyone has heard the dueling economists debating whether we’re headed for a recession, or whether the Fed’s rate hikes will avert a recession, or whether we’ve already been in a recession for months. Does it really matter what it’s called when business slows down or clients cut back on new legal work?