Effective law firm content marketing strategies include developing, allocating, and evaluating content across several platforms and channels. It requires understanding your target audiences, what they want or need to know, and how to effectively communicate with them.
Despite consumers being wired to respond to visuals, podcasting has taken off in recent years. There are currently over two million podcasts, with nearly 60% of Americans listening to them and 41% of the population listening to podcasts monthly. Perhaps it’s because people like to multitask whenever possible, and podcasts allow them to do just that—listen while they work, commute, exercise, cook, or clean.