A small company focused on immersive technology on Tuesday sued Meta Platforms Inc., the company formerly known as Facebook, in Manhattan federal court, alleging that the larger company violated its federal trademark for the name Meta.

Pryor Cashman partner Dyan Finguerra-DuCharme represents the plaintiff, METAx LLC, which was founded in 2010 and has hosted “experiential and immersive experiences” involving virtual and augmented reality at major festivals including Coachella and South by Southwest.

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