Law.com Trendspotter: The Big Four Keep Saying They're Not Competing With Law Firms. It's a Trap.
If the Big Four really don't view traditional law firms as rivals, it's only because the accounting giants see themselves as superior. They're just biding their time until clients start to see them that way too.
February 24, 2022 at 09:46 PM
12 minute read
Law Firm CompetitionThe Trend:
In the course of less than a month, leaders of three of the Big Four's legal arms have told Law.com International, in separate interviews, that they don't view themselves as being in competition with traditional law firms.
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