As the legal industry’s red-hot talent market reaches a boiling point, some law firm leaders are desperate to hold onto the people they have, sometimes using tactics that could backfire.

Stefanie Marrone, a legal marketing consultant, recently spoke with a firm that wanted to remove associates’ biographies from the firm website. The thinking, she said, was “how can we hide our people so they don’t get poached?” Her reply was that it’s better to create a working environment that associates won’t want to leave, even if they get another offer.