Unprecedented demand for legal services, a free-flowing string of transactional work and a pandemic-fueled exodus from the workforce have firms fighting tooth and nail to staff up and retain their talent. The firms that will come out ahead in this “talent war” are likely going to need more than deep pockets.

While compensation is a primary driver for many attorneys, it can be hard for firms to differentiate themselves from their peers using only cash. Several industry insiders point to a firm’s ability to keep their people engaged, having their attorneys believe they are playing on a “winning team,” and allowing for a level of flexibility around work that didn’t exist pre-pandemic as ways firms, regardless of size, can come out ahead when it comes to getting and keeping good people.