It’s probably inaccurate to say that no two pitches are alike—but some are certainly better than others, at least when it comes to selling legal tech. From inadvertent ethics violations to clumsy deployment of jargon and even just downright foolishness, there are certain faux paus a sales rep can make that kill a deal before it even leaves the room. 

Here’s a look at some of the most ineffective legal tech sales techniques that attorneys are encountering.

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