Companies are collecting and managing more data than ever, essentially in order to create value, thus in effect making every company a “data” company. But for data to provide value, organizations need to know where it is, who has access to it, how it’s managed, including its longevity value, and how it needs to be secured and protected.

With privacy laws such as the California Privacy Rights Act of 2020 (CPRA) forcing companies to know their data, organizations are struggling to navigate the fine line between keeping data for value creation and disposing of it for risk mitigation. With more data being created and collected than ever before, how can organizations strike this delicate balance?

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