This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

Lawyers are typically wired with ambition. The hurdles that were jumped, challenges that were navigated and time that was devoted in order to get to the point of being called a “lawyer” easily demonstrate dedication, commitment and grit. But the hard work doesn’t end there. In fact, it’s just beginning.