Alina Lee did well working for Big Law and then in-house at a corporate legal department, but at age 30, she’s started her own firm, Your Ad Attorney, motivated by a desire to practice law how she wants and according to her own personal values.

“I really want to use my legal skills to do more than help uber-rich companies with their bottom line and reducing their legal risk,” Lee said. “That’s where the money is, but there is so much more to life.”