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BE HERE NOW - Opening physical office space at a time like this might seem counterintuitive—that is, unless your client told you to open physical office space at a time like this. In fact, it’s for that very reason that firms of various sizes have been popping up in new cities throughout the pandemic and putting down roots. As Law.com’s Lizzy McLellan writes in this week’s Law.com Barometer newsletter, signing a long-term lease is no small gesture— but it’s one that has the potential to deepen client connections. “What you see is that different clients have different appetites for a physical presence,” Michael Blair, presiding partner of Debevoise & Plimpton, said of the firm’s recent announcement of plans to open in San Francisco. “Some clients say, ‘We use you because you’re the best counsel for XYZ,’ and it doesn’t matter where you are. Some clients say it’s easier if you’re here and in the same time zone.” And now, with real estate deals ripe for the picking, it’s not a bad time to set up shop. To receive the Law.com Barometer directly to your inbox each week, click here.

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