Special Report

Breaking Tradition: How New Law is Challenging Big Law

As clients adapt the way they source and purchase legal services, competition and collaboration among new and traditional providers is increasing. In the decade since the Great Recession, when alternative options really came onto the scene with the promise of offering a better way, the numbers and types of providers have exploded. Over the next year, we aim to bring clarity around who those alternative providers are, what they are offering, who they are representing, where they get their talent and what piece of the market they have and could attain. You\'ll meet the players, hear from clients, see examples of collaboration, learn the offerings and gain clarity into this rapidly growing segment of the legal services market.

Commentary

50 Shades of White Labeling Alternative Legal Service Providers

'White labeling' has been around for decades. White labeling allows law firms and other legal service providers to try something new, quickly, and with little investment.

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(Did my title make you smile? We could all laugh more these days!)

Technology, at its core is just something that transforms inputs to outputs. Machinery, software, and human expertise are all technologies. Businesses in every industry vertical, including legal, rely upon supply chains of technologies. Law firms and law departments do not have all the technology they need in-house to serve their clients. They rely upon outside technologies to get work done.

Many technologies sit behind the scenes. However, when law firms use outside technologies that are client-facing but wear the firm’s brand, we call this “white labeling.” White labeling can be a great way for firms to build upon established strengths of third-party resources while retaining control over quality and cost for clients. Worthwhile innovation initiatives should improve a law firm’s ROI; white labeling can be a great way to test new offerings quickly with little up-front investment.

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