The old (in digital-age years) saying would go “Facebook is your pub, Twitter is your billboard and LinkedIn is your office.” That still rings true, for the most part. While law firms have used various social media platforms for getting out information, recruiting and business development, it has become clear that of the major social networks, LinkedIn is the one that has the most upside for law firms. But what are firms using it for? 

“There are a few key areas where law firms are finding value and leveraging the platform for marketing,” said Andrew Kaplan, a director of product marketing at LinkedIn, in an interview. “The first is thought leadership. Law firms are targeting a specific audience or segment to promote their expertise and create brand awareness and interest within that group. The second major group is demand generation. They are looking for quality leads for potential clients.”