During the pandemic, law firms have taken a variety of steps to stay in touch with and relevant to their clients. Informative webinars, email blasts with COVID-19 updates, white papers on federal assistance programs and as many Zoom calls as possible have made information, well, a commodity. And as with any commodity, you need to find a differentiator if you want to stand out in the market. Apparently no medium is as differentiated as a podcast.
According to a survey of dozens of general counsel, although only 20% of them received information regarding a podcast, more than half found the podcasts useful. Compare this to the 90% of survey respondents that received an invite to a webinar that only 30% found useful, and you have a medium that resonates.
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