During the pandemic, law firms have taken a variety of steps to stay in touch with and relevant to their clients. Informative webinars, email blasts with COVID-19 updates, white papers on federal assistance programs and as many Zoom calls as possible have made information, well, a commodity. And as with any commodity, you need to find a differentiator if you want to stand out in the market. Apparently no medium is as differentiated as a podcast.
According to a survey of dozens of general counsel, although only 20% of them received information regarding a podcast, more than half found the podcasts useful. Compare this to the 90% of survey respondents that received an invite to a webinar that only 30% found useful, and you have a medium that resonates.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Not a Bloomberg Law Subscriber?
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]