Webinars. Videos. Email alerts. Podcasts. Research articles. Regular articles. LinkedIn invitations. Podcasts. Zoom meetings. Texts. There are a lot of ways for attorneys to reach prospective and current clients, and the pandemic has only increased the importance of an all-hands-on-deck approach, as lawyers try to replace the face-to-face interactions that used to occur at lunches, networking events and conferences.
But for all the options on the table, a new survey of general counsel, conducted jointly by strategic communications firm Greentarget, legal consulting firm Zeughauser Group and B2B branding agency Right Hat LLC suggests that when the messaging is relevant, timely, novel and useful, a simple phone call will do the trick.Norm Rubenstein of Zeughauser Group.(Courtesy photo)