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WHAT WE’RE WATCHING

REPRESENTATION AND REPERCUSSION – As we’ve noted plenty in this space recently, law firms are feeling an unprecedented amount of heat for taking on divisive clients and cases. And the threat of bad PR having an actual business impact on those firms seems more real now than ever. That doesn’t necessarily mean they should shy away from those engagements—but it does mean they should be ready to deal with the fallout. In this week’s Law.com Trendspotter column, the second of a two-parter, we look at the potential negative effect client controversy can have on a firm’s bottom line. But we’ll also examine whether and to what extent firms should worry about that risk and what they can do to mitigate it. 

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