Law firms leaned in hard on webinars, paid LinkedIn campaigns and podcasts, and overall content creation was through the roof during the pandemic in 2020, according to the annual Social Law Firm Index (SFLI) study by internet marketing consulting firm Good2BSocial. But signs don’t point to an outbreak in legal-themed TikTok videos just yet.
The study, which Good2BSocial has done annually since 2013, examines law firm usage of various social media platforms such as LinkedIn, Facebook, Instagram, Twitter and YouTube as well as establishes rankings on areas like thought leadership, search engine optimization and podcasts.
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