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WHAT WE’RE WATCHING

WEB DINGS - What could go wrong with a little website redesign? Change a couple fonts here, some sweet stock art over there, maybe a new color scheme and bam! But as Slaughter and May found out last week, designing a law firm website is a major undertaking in which even seemingly innocuous changes can have big repercussions. As Patrick Smith reports, internal politics and a lack of continuity on firm goals can lead to less than optimal results for what is often the “first responder” when it comes to engagement. “Every single visitor to a law firm’s website processes how hard, or easy, it is to find what they are looking for,” said Dan Jaffe, CEO of Lawlytics, a website design and management firm specializing in the legal industry. “They may not call it a UX [user experience] problem, but on a subconscious level that can manifest in frustration. This is true whether it is an individual consumer or an individual representing the largest companies in the world.”

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