In this episode of the Perspectives podcast, sponsored by App Detex and hosted on Law.com, we’ll hear highlights from the September 22nd presentation titled, Trends in Mobile App Infringement and Enforcement Measures to Take.

 

Mobile apps have seen tremendous increases in usage by consumers in today’s climate. Bad actors know this and are increasingly targeting mobile channels.

As a result, legal professionals have a new front in defending their brands, their customers, and their intellectual property, resulting in a range of new challenges. Reputable mobile app stores work hard to provide a safe environment, but the volume of new apps uploaded each day, the wide range of third party stores, and the creativity of bad actors combine to present unique enforcement challenges to brand defenders.

The speakers in this webcast — Fabricio Vayra, Partner at Perkins Coie, and Fred Felman, CMO at Appdetex showcase the risks brands face, the remediation avenues that are available to address these risks and the factors to consider when creating an effective strategy.

 

The full on-demand webcast can be found here: https://www.law.com/2020/08/26/trends-in-mobile-app-infringement-and-enforcement-measures-to-take?pc=podcast

 

Fabricio Vayra | Partner | Perkins Coie

Fabricio (Fab) Vayra is a partner at Perkins Coie who concentrates his practice on intellectual property and internet policy issues. He counsels clients on establishing and protecting trademarks and copyrights and developing and implementing IP enforcement programs. His practice also has a unique focus on domain name matters, internet governance policy strategies, and related regulatory advocacy that is supported by his deep involvement in the policy debates and stakeholder negotiations in these areas. As in-house counsel for more than a decade, and later in private practice, Fab has managed expansive IP enforcement programs, IP purchase and licensing matters, and large corporate restructuring issues. industry trade associations.

 

Frederick Felman | CMO | Appdetex

Frederick Felman brings 30 years of success in product and marketing roles at high-growth private and public companies to AppDetex. He has extensive experience in branding and leading global marketing strategies and is an active participant in internet policy development in the ICANN community. Fred served as the CMO of MarkMonitor before its acquisition by Thomson Reuters.