Can lawyers grow their book of business among a sea of downward votes, memes and trolls? Ethics attorneys and marketing professionals believe so. Many said the social media website Reddit can be an appropriate way to promote legal services providing that attorneys adhere to the rules of professional conduct regarding advertising. Still, the popular websites comes with unique risks that may continue to keep most attorneys off its pages. 

To be sure, most lawyers said they haven’t seen any ethical opinions concerning lawyers leveraging Reddit for business development. They also note that the same rules apply for advertising services on that platform and other traditional mediums.