This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

Summer interns and first year associates have enough stress starting a new job and now they cannot run down the hall to get an answer to a legal question, or guidance on how to navigate the law firm world. Other priorities rose to the top these past months, but now we need to address the arrival of our newest associates. Conscientious development of associates through training and mentoring enables them to become dynamic, professional, and ethical attorneys who provide high quality service that clients expect.