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Whether a law firm has been around for a decade or a century, it’s invariably used that time to build up some sort of reputation. Buyers of legal services and peers in the market have some sense of what to expect when they encounter, say, Jones Day or Baker McKenzie, both perennial winners in consultancy Acritas’ ranking of law firm brands.

Dan Packel

Dan Packel covers change and innovation in the legal services market, and writes a weekly briefing for Law.com, "The Law Firm Disrupted," on these subjects. He is based in Philadelphia. Contact him at dpackel@alm.com. On Twitter at @packeld

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