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This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

COVID-19 presents unprecedented personal and professional challenges both to every individual around the globe. The American economy has come very close to a full stop and almost every business now finds itself in a difficult position financially and operationally. The legal industry was not spared, and law firms of all shapes and sizes are feeling their way through a contracting marketplace. With the occasional exception, lawyers are confronted by their clients’ shrinking legal budgets and facing the fact that their own daily business activities look dramatically different than just a few short months ago. But don’t despair, history shows us that Americans are a resilient bunch.

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