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Jami Wintz McKeon, chair of Morgan, Lewis & Bockius. Jan. 31, 2019. (Photo: Diego M. Radzinschi/ALM) Jami Wintz McKeon, chair of Morgan, Lewis & Bockius. Photo: Diego M. Radzinschi/ALM

The website for Morgan, Lewis & Bockius added a new branding element partway through the coronavirus crisis. Chair Jami Wintz McKeon says that the resources gathered under the new tagline—“Now. Normal. Next”—have garnered 500,000 hits as clients have embraced the firm’s continued adherence to a “relationship” model. Unlike many peers, the firm has refused to abandon key practices such as labor and employment in pursuit of areas offering greater profitability. That wide focus, according to McKeon, has helped Morgan Lewis avoid any cuts to compensation or staffing, even as others in the Am Law 25 have had to make hard choices to preserve cash.

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Dan Packel

Dan Packel covers change and innovation in the legal services market, and writes a weekly briefing for Law.com, "The Law Firm Disrupted," on these subjects. He is based in Philadelphia. Contact him at dpackel@alm.com. On Twitter at @packeld

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