The website for Morgan, Lewis & Bockius added a new branding element partway through the coronavirus crisis. Chair Jami Wintz McKeon says that the resources gathered under the new tagline—“Now. Normal. Next”—have garnered 500,000 hits as clients have embraced the firm’s continued adherence to a “relationship” model. Unlike many peers, the firm has refused to abandon key practices such as labor and employment in pursuit of areas offering greater profitability. That wide focus, according to McKeon, has helped Morgan Lewis avoid any cuts to compensation or staffing, even as others in the Am Law 25 have had to make hard choices to preserve cash.

In fact, the firm quietly delivered raises to global business services staff in April. And on Tuesday it announced the hire in London of a four-lawyer private investment funds team formerly with Morrison & Foerster.