Basketball legend Michael Jordan has won another case in China’s top court against a Chinese sportswear company that Jordan had accused of infringing his trademark rights.

Last month, the Supreme People’s Court ruled that Qiaodan Sports’ registered trademark of Jordan’s name in Chinese characters accompanied by a silhouette resembling Jordan’s famous “Jumpman” logo violated Jordan’s trademark rights and should be revoked. The court overturned three decisions favorable to Qiaodan issued by the State Administration for Industry and Commerce’s trademark appraisal committee and two lower courts, both of which had previously ruled that “Jordan” is a common American surname and that the trademark did not explicitly reference the former National Basketball Association star.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]