When crisis management is mentioned, one may think of Winston Wolf, Harvey Keitel’s character from “Pulp Fiction.” Or Olivia Pope from the ABC series “Scandal.” They are the people you call to get stuff done. Fix the situation. Change the narrative.

In real life, when companies or individuals have make-or-break issues that can ruin a brand or tarnish a reputation, they more often than not call an attorney. Those attorneys practice what is commonly known as crisis management, though law firms use varying labels.