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The survey found 20% of business development and marketing professionals have a seat on their firm's management committee.
December 16, 2019 at 05:59 AM
1 minute read
The original version of this story was published on The American Lawyer
Marketing and business development professionals are shifting into more strategic roles at large law firms, spurring data-driven decisions and more intrafirm collaboration, according to a new survey from LexisNexis.
The report from the legal information giant’s InterAction marketing unit found that more than half of marketing and business development leaders are responsible for firm growth planning and tracking, while 20% of those professionals have a seat on their firm’s management committee.
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