Marketing and business development professionals are shifting into more strategic roles at large law firms, spurring data-driven decisions and more intrafirm collaboration, according to a new survey from LexisNexis.
The report from the legal information giant’s InterAction marketing unit found that more than half of marketing and business development leaders are responsible for firm growth planning and tracking, while 20% of those professionals have a seat on their firm’s management committee.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]