Sprinklr, a social media management and marketing firm that counts Amazon, Nike, McDonald’s and Microsoft among its many Fortune 500 clients, has hired Dan Haley to serve as the New York-based company’s first general counsel and corporate secretary.

Haley, a cancer survivor and triathlete, joins Sprinklr as its annual revenue has grown to more than $300 million and as it prepares for an initial public offering, according to a spokeswoman for the company. He officially started on Sept. 3, but Sprinklr announced his appointment on Thursday.