Collecting children’s data for marketing purposes isn’t completely restricted in the U.S., but the fiscal risks of doing so have increased significantly after Google settled with the FTC and New York Attorney General’s Office for $170 million over YouTube’s COPPA Rule violations.
In response, YouTube declared it will no longer show personalized ads on videos made for children. Starting in roughly four months, YouTube said it will treat data from anyone watching children’s content on YouTube as coming from a child, meaning it will limit data collection on child-targeting videos to what is needed to “support the operation of the service.”
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