Juul Labs Inc. is hoping to move a steady stream of lawsuits brought over its e-cigarettes to a federal courtroom in San Francisco—but first, it has to snuff out some competition.

So far, more than 30 lawsuits allege that Juul, founded in 2015, has targeted teenagers and young adults with misleading marketing that fails to disclose the actual nicotine content of its e-cigarettes. Juul, based in San Francisco, filed a motion asking the U.S. Judicial Panel on Multidistrict Litigation to send all the lawsuits to U.S. District Judge William Orrick of the Northern District of California.