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In this July 28, 2019, photo provided by Epic games, Kyle Giersdorf reacts after he won the Fortnite World Cup solo finals in New York. Giersdorf, of Pottsgrove, Pa. who goes by the name "Bugha" when competing, racked up the most points and won $3 million as the first Fortnite World Cup solo champion. (Epic Games via AP) In this July 28, 2019, photo provided by Epic games, Kyle Giersdorf reacts after he won the Fortnite World Cup solo finals in New York. Giersdorf, of Pottsgrove, Pennsylvania, who goes by the name “Bugha” when competing, racked up the most points and won $3 million as the first Fortnite World Cup solo champion. (Epic Games via AP)

By now you may have heard of 16-year-old Kyle Giersdorf, aka “Bugha.” The Pennsylvania teen won $3 million last weekend for coming out on top in the solo competition for the first-ever Fortnite World Cup. And if you have kids, you’ve probably heard of Fortnite, the online video game with a massive global playing audience. 

The tournament—with prize money that exceeded The Masters, The PGA Championship and nearly matched the U.S. Open—helped bring e-sports further into the mainstream. And for the year-old Esports Bar Association, and for the few large law firms that have established e-sports practices, the attention is most welcome.

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Patrick Smith

Patrick Smith, based in New York, covers the business of law, including the ways law firms compete for clients and talent, cannabis law and marketing innovation. Reach him at [email protected] or on Twitter at @nycpatrickd

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