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Hello Kitty Hello Kitty. Photo: Zoltan Kiraly/Shutterstock.com

The European Commission has fined Sanrio Co. Ltd, owner of the Hello Kitty toy brand, €6.2 million ($7 million) for barring traders from selling licensed merchandise outside their home markets.

The company restricted cross-border online sales of toys, mugs, bags and other products featuring the popular cartoon cat—a violation of the EU’s competition rules, the Commission said.

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Simon Taylor

Simon Taylor is Brussels correspondent for Law.com International. He covers EU regulatory affairs and news about law firms in Brussels and other major cities in continental Europe. He can be reached at [email protected] and is on Twitter @simontaylor71

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