Hello Kitty. Photo: Zoltan Kiraly/Shutterstock.com
The Commission found that Sanrio restricted cross-border online sales of Hello Kitty toys and other merchandise, violating EU competition rules.
July 09, 2019 at 04:35 PM
1 minute read
The original version of this story was published on Legal Week
The European Commission has fined Sanrio Co. Ltd, owner of the Hello Kitty toy brand, €6.2 million ($7 million) for barring traders from selling licensed merchandise outside their home markets.
The company restricted cross-border online sales of toys, mugs, bags and other products featuring the popular cartoon cat—a violation of the EU’s competition rules, the Commission said.
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