This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

To learn how to become an effective leader, one may simply visit Amazon or a good book store and find many books on the topic. Most of these books provide information that might remind us of an MBA program’s professors’ teachings — a lot of information which until we are in a position to really apply it or implement it is forgotten. Or we take one leadership development program from a college or a one or two-day workshop and we learn a little more.