Alissa “Ali” Jubelirer, a former in-house leader and executive for Groupon and Tribune Co., now Tribune Media, has joined a growing number of corporate counsel who have made a leap into the burgeoning cannabis industry.

As the new general counsel of Revolution Enterprises, Jubelirer will manage corporate and compliance matters for the Illinois-based company, which was founded in 2014 and grows, processes and dispenses cannabinoid products for people and pets.