Major law firms have long competed with their Big Four accounting rivals to offer tax services to multinational corporations. Now, several are enhancing their capabilities in the area of transfer pricing, aiming to increase market share and take advantage of growing opportunities.

So far in 2019, Hogan Lovells has relocated global head of transfer pricing Fabrizio Lolliri from London to New York, while DLA Piper hired principal economist Barbara Mace away from EY, where she launched the firm’s U.S. transfer pricing group, in order to extend its reach in financial services.

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