The judge overseeing the talc trial that last week resulted in a $25 million compensatory damages award has rejected Johnson & Johnson’s efforts to limit the scope of the punitive damages phase solely to the company’s financial information.

New York Supreme Court Justice Gerald Lebovits on Monday ruled that the plaintiff should be able to introduce new evidence during the punitive damages phase, including evidence of the company’s out-of-state conduct and advertisements for its Baby Powder products that ran between the 1960s and 1990s.