Birth rates rose for women in their late 30s and early 40s and declined for women under 35 in 2018, according to the Centers for Disease Control and Prevention data released last week, adding that the U.S. saw the lowest number of births in 32 years. 

With women and men postponing family plans for their careers, companies and law firms are adding specialized fertility benefits to retain employees who may seek opportunities elsewhere when they need those benefits. But the startups helping corporate legal departments add these benefits are also starting to build their own legal departments amid industry growth.