Neil Hayes, general counsel with Guaranteed Rate. (Courtesy photo)
Guaranteed Rate general counsel Neil Hayes was on the starting bench when his company needed legal help renaming the White Sox stadium in 2016. Here's a behind the batting cage look at legal's role in purchasing a baseball field's naming rights, and the negotiations that follow.
May 08, 2019 at 11:35 AM
1 minute read
The original version of this story was published on Corporate Counsel
Chicago White Sox fans got some exciting news in 2016: Their team’s home field was getting a new name.
The home of South Side Chicago’s favorite team became Guaranteed Rate Field when residential mortgage company Guaranteed Rate purchased the naming rights to what was then called U.S. Cellular Field. Neil Hayes, the company’s top lawyer, led the legal efforts to rename the stadium, only a few months into his time at Guaranteed Rate.
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