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The past year has provided some extreme examples of just how short-term one these positions can be. But there are ways for law firms and their chief marketers to make their relationships last.
April 19, 2019 at 10:34 AM
1 minute read
The original version of this story was published on Mid Market Report
Editor’s Note: This story is adapted from ALM’s Mid-Market Report. For more business of law coverage exclusively geared toward midsize firms, sign up for a free trial subscription to ALM’s weekly newsletter, The Mid-Market Report.
When Jennifer Johnson Scalzi made the change from law firm marketer to recruiter in 2004, there was a buzz about the so-called life cycle for law firm marketing professionals, she said.
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