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Juul electronic cigarette and packaging with nicotine warning. Juul electronic cigarette and packaging with nicotine warning. Photo: MaryCaroline/Shutterstock.com

A federal class action suit has accused electronic-cigarette manufacturer Juul Labs Inc. of illegally underplaying the dangers of its product to expand its appeal among underage users.

The lawsuit was filed Monday in the U.S. District Court for the Middle District of Florida and names Juul as a defendant alongside its parent company Altria Group Inc. and Philip Morris USA Inc., a separate subsidiary under the Altria umbrella. The complaint was brought by the parents of a 15 year-old Sarasota girl, who purportedly became addicted to nicotine through Juul usage. The plaintiffs list seven causes for action against the defendants, including fraud and deceptive trade practices.

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Zach Schlein

Zach Schlein is a writer based in Miami. Originally from Montville, New Jersey, he holds a B.A. in political science from the University of Florida and is the litigation reporter for Daily Business Review. He can be reached at his email address, [email protected]

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